The bulk SMS gateway refers simply to the installation that allows the process of sending numerous text messages from various sources to the mobile phones of many subscribers. This installation is provided by a mobile marketing agency that performs a service called bulk SMS. What makes the installation interesting is its versatility: the agency can use the gateway to recognize multimedia platforms such as websites, applications, email servers and other programs so that these platforms can automatically send massive SMS messages to the recipients.
There is no doubt that the short message service of the mobile phone or SMS is the central means of the mobile marketing industry. It is the most effective way for brands to get in touch with their demographic goals easily and economically. Sending text messages is the most affordable method to carry out marketing strategies in the field of the mobile. Companies need to send bulk SMS to introduce new products and services and reach their customers. For example, gym clubs manage to loyalty their customers making it a point to greet their clients during their anniversaries and on special occasions. Public service companies remind customers of payment reminders and they are grateful after making a payment.
The mobile information and media companies rely on the bulk SMS gateway to carry out their business. News channels, for example, offer a text message through alerts, such as news and weather. These alerts vary in categories, from fashion to sport, in Hollywood, etc. In addition to allowing the transmission of alerts, the bulk SMS gateway is also able to facilitate the sale of mobile products such as logos, ring tones, ring back and wall papers. It is also the institution responsible for the numerous text-oriented voting polls that take place in numerous series of talent television realities.
Bulk text messaging has also benefited the financial industry through custom alerts and reminders by the client. Banks, credit card companies, credit unions and other financial entities assure that their customers can make transactions through the SMS function of their phones. Customers, with just a simple text message, can make a wireless and mobile payment to other institutions, transfer funds from one account to another and confirm or track customer banking activities. In fact, this massive transmission of SMS to bank customers significantly reduced fraud cases in financial organizations and reduced cases of identity theft.
Without a doubt, the sending of bulk SMS messages is cheaper than making voice calls and much more efficient than sending emails. Most subscription-based companies make it a point to include the SMS feature on your customer service list. Within organizations, sending SMS has also placed an order through which employees or members can get immediate reminders without having to open their email accounts.
If you are the owner of a small business that wishes to deepen into mobile marketing practices, one of the most accessible options that you have is to invest in a bulk SMS gateway campaign. Its nature is cheap and its premise is efficient. You can communicate with thousands of recipients in one order and receive thousands of comments from the same recipients almost immediately.